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Attribution and reporting,
made easy.

ORM makes it easy to see which marketing campaigns are working and which ones are falling. No more pulling data from multiple systems, jamming it all together in a spreadsheet, and hoping your pivot tables don't break.

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Marketing Operations

Independent matching. Flexible attribution.
Prescriptive optimization.

Stop Using Pivot Tables

ORM makes it easy to see which marketing campaigns are working and which ones are falling. You'll see how your campaigns are performing today -- and how your performance is changing through time. No more pulling data from multiple systems, jamming it all together in a spreadsheet, and hoping your pivot tables don't break. Build your QBR slides with ease using ORM's reports and charts.

CAMPAIGN PERFORMANCE DASHBOARD 3 spreadsheets 5 pivot tables 2 hrs manual work Before ORM 1 dashboard Auto-updating QBR-ready charts With ORM Campaign Pipeline ROI Trend Webinar Series $840K 4.2x +18% Paid Search $620K 2.1x -4% Content Syndication $380K 0.8x -22%

Independent Lead-to-Account Matching

Remember that time your sales counterpart forgot to convert a lead to a contact with an opportunity? Yeah, we do too! So ORM created a 5-step algorithm to independently match opportunities in your CRM to people in your marketing automation system. Now you'll know which people on each account influenced the opportunity.

5-STEP LEAD-TO-ACCOUNT MATCHING CRM Opportunities Acme Corp $142K | Stage 4 MAP Contacts Sarah K. (webinar) Mike R. (ebook) Lisa T. (demo) 5-step match 1 Email domain 2 Company 3 Contact role 4 Activity timeline 5 Engagement score

Know Which Campaigns Are Working

ORM's account-based, Multi-Touch Marketing Attribution model is based on who actually influenced the opportunity -- not just the lead source. And our attribution model is flexible to meet your team's needs. Whether you want a weighted, linear, or machine-learning based attribution method, ORM has you covered.

ATTRIBUTION MODEL COMPARISON Weighted Linear ML Events $1.2M Content $980K Paid Search $720K Email $480K Total Attributed $3.38M

What Would You Do with $1M More?

Let's game it out. Our Optimized Marketing Mix models use your own marketing performance data to prescribe which marketing tactic to use next. These strategic models even tell you when to invest in a tactic to maximize your contribution to sales. You can even change your plan assumptions based on how many marketers you have and your campaign budget -- then measure the impact.

OPTIMIZED MARKETING MIX SCENARIO Budget: $1M incremental Team: 6 marketers Prescribed Next Investment Events $400K Content $300K Paid $200K $100K Pipeline Impact +$3.6M Est. Marketing ROI 3.6x

From chaos to clarity.

ORM replaces spreadsheet chaos with automated attribution and optimization.

Connect1

Independent lead-to-account matching across your MAP and CRM.

Attribute2

Flexible multi-touch attribution that shows who influenced each deal.

Optimize3

Marketing mix models that prescribe your next best investment.

Frequently asked questions

Marketing ops
How does ORM's lead-to-account matching work?+
ORM uses a 5-step algorithm to independently match opportunities in your CRM to people in your marketing automation system. This works even when sales forgets to convert a lead to a contact, so you'll know who actually influenced each opportunity.
What attribution models does ORM support?+
ORM supports weighted, linear, and machine-learning based attribution methods. The account-based, multi-touch model is based on who actually influenced the opportunity, not just the lead source.

End the spreadsheet chaos.

ORM gives marketing ops the attribution and optimization tools to prove impact.

Schedule a Demo