How do We Define Effective? As marketers, we need to have the answers to many questions. A big question that…
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Five Common UTM Code Mistakes
So, you just discovered UTM parameters and want to use them immediately. Wait a minute though. First, check out our…
Best Practices for UTM Codes
How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones…
6 Metrics to Review in Your QBR
We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now,…
Seven Signs You Need Optimization
Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and…
The Ultimate Cheat Sheet on Marketing Analytics
The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition.…
10 Quick Tips for Sales Analytics
We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list…
3 Ways to be a Data-Driven Marketer
Our world functions under constant information overload. As a marketer, you’ve never had more data at your fingertips. There’s no…
Sales Budgets Simplified - Turnover and Ramp Time
Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand,…