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A data-driven demand
generation growth engine.

ORM's easy reporting tells you which marketing tactics drive new leads and new pipeline. Our account-level multi-touch attribution makes it easy to see what's working and what's not.

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Demand Generation

Measure every tactic.
Optimize every dollar.

What Tactics Drive Your Pipeline?

ORM's easy reporting tells you which marketing tactics drive new leads and new pipeline. Our account-level multi-touch attribution makes it easy to see what's working and what's not.

PIPELINE BY TACTIC Webinars $1.8M 42 leads | 18 opps Content $1.4M 86 leads | 12 opps Paid Search $980K 124 leads | 8 opps Events $820K Email $540K Total Pipeline $5.54M

Which Campaigns Boost Revenue?

Using multiple tactics as part of an integrated marketing campaign, you can measure the lift on your business in terms of pipeline and revenue. ORM is able to show you the full impact of an event, product launch, or ABM campaign by grouping tactics and programs into an integrated marketing campaign.

INTEGRATED CAMPAIGN IMPACT Q2 Product Launch Webinar + Email + Paid + Content (4 tactics) $2.1M pipeline ABM Top 50 Accounts Direct mail + LinkedIn + BDR outreach (3 tactics) $1.6M pipeline Annual Conference Event + Follow-up emails + Content (3 tactics) $1.2M pipeline

Measure Your ROI

With ORM's cost algorithm, you'll see the cost of every tactic for a true measure of your marketing ROI. It's visible proof that marketing is a revenue-generating function.

MARKETING ROI BY TACTIC 2x 4x 4.5x Webinar 3.9x Content 3.0x Events 2.4x Paid 1.6x Syndication Revenue-generating

Build Strategy Around Data

ORM's Optimized Marketing Mix gives you the ability to build and compare multiple scenarios, before deciding which is best for your team. Clean reporting allows your team to build a better marketing story. That helps you increase revenue for your business, while maintaining an ideal balance between your investment in people and your campaign.

SCENARIO COMPARISON Plan A: Scale Content + Events +2 headcount, +$200K budget +$2.8M Best Plan B: Double Paid Spend +0 headcount, +$400K budget +$1.6M Plan C: Maintain Current No changes to team or budget +$0

From tactics to revenue engine.

ORM turns demand gen data into a scalable, data-backed growth strategy.

Measure1

Attribution and ROI by tactic, campaign, and channel.

Optimize2

Marketing mix models that maximize pipeline contribution.

Scale3

Data-backed strategy that grows revenue while maintaining balance.

Frequently asked questions

Demand gen
How does ORM measure demand gen ROI?+
ORM's cost algorithm calculates the cost of every tactic for a true measure of marketing ROI. Combined with account-level multi-touch attribution, you can see exactly which tactics and campaigns drive pipeline and revenue.
Can ORM measure integrated marketing campaigns?+
Yes. ORM groups tactics and programs into integrated marketing campaigns so you can measure the full impact of an event, product launch, or ABM campaign in terms of pipeline and revenue lift.

Build a revenue-generating demand engine.

ORM gives demand gen the data to prove ROI and optimize every campaign.

Schedule a Demo