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Maximize marketing ROI.
Let data tell your story.

ORM helps you make smarter data-driven decisions, and more accurate data lets you tell a better marketing story. Utilize ORM's multi-touch attribution to demonstrate how marketing impacts your sales objectives.

Schedule a Demo
For CMOs

Attribution, optimization,
and marketing leadership.

Lead with Data

ORM helps you make smarter data-driven decisions, and more accurate data lets you tell a better marketing story. Utilize ORM's multi-touch attribution platform to demonstrate how more accurate marketing impacts your sales objectives -- everything from knowing what marketing campaigns are driving positive ROI to which ones you need to improve. ORM's robust reporting platform also tracks KPIs that matter to you.

MULTI-TOUCH ATTRIBUTION Webinar Touch 1 Email Touch 2 Demo Touch 3 Closed Won $142K Attribution Weight 25% 30% 45% Pipeline Influenced $2.4M Revenue Attributed $840K Campaign ROI 4.2x

Be a Revenue Partner

Our Optimized Marketing Mix models give you a 3-step plan that maximizes marketing contribution to sales. You can adjust both your headcount and your budget for scenario planning, to choose the plan best for you.

OPTIMIZED MARKETING MIX 1 Increase content marketing +$120K budget | Est. +$480K pipeline +4.0x 2 Optimize paid campaigns Realloc $80K | Est. +$320K pipeline +3.2x 3 Scale events program +1 headcount | Est. +$560K pipeline +2.8x

Build a Strategy Based on Data

See how to deploy incremental investment in the best way, and demonstrate what you could accomplish with $1M more in your budget.

INCREMENTAL BUDGET IMPACT $0 +$250K +$500K +$1M Incremental Budget $0 $2M $4M +$1M budget +$3.8M pipe

From measurement to marketing leadership.

ORM gives CMOs the data to prove impact and earn a seat at the revenue table.

Attribute1

Multi-touch attribution that proves marketing's impact on pipeline and revenue.

Optimize2

Marketing mix models that maximize your contribution to sales.

Lead3

Data-backed strategy that earns your seat at the revenue table.

Frequently asked questions

Attribution
How does ORM's multi-touch attribution work?+
ORM's account-based attribution model tracks who actually influenced each opportunity, not just the lead source. It supports weighted, linear, and machine-learning based attribution methods.
What is the Optimized Marketing Mix?+
ORM's Optimized Marketing Mix models give you a 3-step plan that maximizes marketing contribution to sales. You can adjust headcount and budget for scenario planning to choose the best plan for your team.

Prove marketing's revenue impact.

ORM gives CMOs the attribution and optimization to lead with data.

Schedule a Demo