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Sales and marketing
analytics for today's CFO.

ORM forecasts bookings and amortizes it to revenue so you have confidence in what will close and what will translate to revenue and when.

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For CFOs

Revenue predictability
backed by data science.

Clear and Accurate SaaS Forecasts

ORM forecasts bookings and amortizes it to revenue so you have confidence in what will close and what will translate to revenue and when. ORM provides MRR and ARR reporting for your SaaS business that is filterable and trends over time. Know your customer churn with both Gross and Net Revenue Retention. Identify upsell and cross-sell opportunities with product penetration reporting.

ARR TRENDING + RETENTION Jan Mar May Jul Sep Nov ARR $14.2M Net Retention 112% Gross Retention 94%

Easy to Understand SaaS Metrics

ORM provides clean reporting on CAC (Customer Acquisition Cost) for both sales and marketing and compare it to LTV (Customer Lifetime Value).

CAC vs LTV BY SEGMENT Enterprise $320K $48K Mid-Market $142K $22K SMB $38K $9K LTV CAC Avg LTV:CAC 5.4x

Know Your Sales & Marketing ROI

Get projectable returns on dollars spent on a marketing campaign versus a dollar spent on a new sales resource.

ROI COMPARISON: SALES vs MARKETING New Sales Hire $1 invested $4.20 4.2x return Marketing Campaign $1 invested $3.60 3.6x return

Sales Resource Plan Made Easy

Know your quota coverage based on sales ramp rates. Do you have enough sales resources -- if you're short, how much will a new hire contribute to bookings and revenue? Know when and where to hire sales resources to hit your revenue number with the minimum cost investment.

SALES RESOURCE PLAN Quota Coverage 78% Need +2 reps Avg Ramp Time 4.2mo to full quota New Hire Impact (if hired today) Q3 Bookings: +$180K Q4 Bookings: +$420K Revenue Impact: +$840K annualized

From forecasts to financial clarity.

ORM connects bookings to revenue with the SaaS metrics your board expects.

Forecast1

Bookings to revenue with MRR/ARR trending and churn visibility.

Measure2

CAC, LTV, and ROI across sales and marketing.

Plan3

Optimal resource allocation to hit revenue at minimum cost.

Frequently asked questions

SaaS metrics
What SaaS metrics does ORM track for CFOs?+
ORM provides MRR, ARR, Gross and Net Revenue Retention, CAC, LTV, and full bookings-to-revenue amortization. All metrics are filterable and trend over time.
How does ORM help with sales resource planning?+
ORM analyzes sales ramp rates and quota coverage to determine when and where to hire. You can build what-if scenarios to measure the impact of new hires on bookings and revenue at minimum cost.

Revenue predictability for your board.

ORM gives CFOs the SaaS metrics and forecast accuracy that boards demand.

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