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Every growth journey,
measured.

ORM's SaaS Analytics is built for high-growth, business-to-business technology companies to provide accurate and repeatable sales forecasts, insights into key SaaS metrics, and important drivers to accelerate growth. The system uniquely orchestrates data from sales, marketing, and finance to tell the story of the customer journey from prospect to long-term customer.

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SaaS Analytics

Orchestrate data across
your entire revenue engine.

Because the Sales Analytics system orchestrates data across business functions, it also creates a data process audit that drives data transparency, identifies data process challenges, and provides a framework to measure improvement.

Automate Reconciliation of Bookings and Billings

Drive transparency. Identify data process challenges. Create a framework to measure data improvement.

BOOKINGS TO BILLINGS RECONCILIATION BOOKINGS $2.4M New: $1.2M Expansion: $800K Renewal: $400K RECONCILE ⇄ Automated matching BILLINGS $2.4M ✓ Matched Data transparency: 3 discrepancies identified and resolved this quarter

Identify Key Growth Drivers

ORM orchestrates data across business functions to create a data process audit that drives data transparency and provides a framework to measure improvement.

GROWTH DRIVER ANALYSIS Enterprise Expansion +$1.8M ARR Mid-Market Acquisition +$1.2M ARR Product-Led Upsell +$840K ARR ! Data audit: lead routing gap reducing mid-market conversion 12%

Measure Customer Health

Taking signals from your CRM, ERP, Ticketing, and Product systems ORM measures each customer's health across key metrics.

CUSTOMER HEALTH SCORES 85 Healthy Acme Corp $240K ARR 62 At Risk DataFlow Inc $180K ARR 35 Critical Vertex Labs $95K ARR SIGNALS: CRM Activity Tickets Product Usage NPS Billing

Tell the Story of Your Customer Journey

Cohort analysis tells you how your product penetration is changing by customer cohorts through time.

COHORT RETENTION ANALYSIS Month 0 Month 3 Month 6 Month 9 Month 12 Q1 '25 100% 96% 92% 89% 87% Q2 '25 100% 94% 88% 84% Q3 '25 100% 97% 93% Q4 '25 100% 98% Cohort retention improving: Q4 trending 4 pts above Q2 at same stage

From raw data to revenue story.

Orchestrate1

ORM connects sales, marketing, finance, and product data into a unified view of your customer journey.

Analyze2

MRR, ARR, churn, cohort analysis, and customer health -- measured through time with full transparency.

Accelerate3

Identify the growth drivers that matter and the data challenges holding you back.

Frequently asked questions

SaaS Metrics
What SaaS metrics does ORM track?+
ORM tracks MRR, ARR, churn, net revenue retention, customer health scores, cohort analysis, and bookings-to-billings reconciliation across your entire customer journey.
What is the data process audit?+
Because ORM orchestrates data across business functions, it identifies data process challenges, drives transparency, and provides a framework to measure data quality improvement over time.
Integration
How does ORM orchestrate data across business functions?+
ORM connects sales, marketing, finance, and product data into a unified view. This creates a data process audit that drives transparency and identifies data challenges.
Does ORM work with our existing systems?+
Yes. ORM integrates with your CRM, ERP, ticketing systems, and product analytics to pull signals across every customer touchpoint.

Tell your growth story with data.

ORM orchestrates your SaaS data so every stakeholder sees the same truth.

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