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Performance analytics
for the modern marketer.

Invest your marketing dollars in the right campaign combinations -- the ones you know will work. ORM is the only Predictive Revenue Analytics platform that connects data from all of your go-to-market systems to define your customer journey, analyze campaign results, and predict your next best action.

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Optimized Marketing

Attribution and ROI that
your board understands.

ORM integrates easily to connect sales opportunities with people engaged with your marketing. This gives you historical marketing performance reporting right out of the box without adding more JavaScript to your website.

Multi-Touch Attribution Reporting

ORM provides a weighted, account-based, multi-touch attribution model, so you can measure every touch on an account and know which ones created an opportunity and which of those opportunities closed. Stop wasting time on marketing sourced vs sales sourced -- where the lead came from doesn't matter, but how they engaged with you. Attribution is not the end-game, but a building block to predictive and prescriptive analysis.

MULTI-TOUCH JOURNEY Ad Paid Search WP Whitepaper EM Email WB Webinar $ Opp Created ATTRIBUTION WEIGHT 15% 25% 20% 40%

Reporting for Marketers, Understood by Your Board

The goal of measuring marketing performance is to improve marketing's contribution to the business, not produce board charts. ORM's Optimized Marketing picks up the nuance marketers need to improve their outcomes, while creating easy-to-share reports for board presentation. No more days lost preparing board charts when you can pull analysis and charts directly from ORM.

BOARD-READY DASHBOARD Pipeline Generated $4.2M Marketing ROI 312% Opps Influenced 147 Channel Performance Paid Email Events Export PDF Share Link

Know Your Marketing ROI

Pair your attribution with your cost data to know your true marketing ROI by campaign and channel. If you don't have good cost data, don't worry. ORM has a 3-step cost algorithm that helps you measure the cost of each marketing campaign.

ROI BY CHANNEL Paid Search 420% ROI Email Nurture 340% ROI Webinars 260% ROI Content Synd. 180% ROI $ 3-step cost algorithm fills gaps in your cost data

Optimized Marketing Plans

Maximize your contribution to sales based on how many marketers you have and your budget. ORM's Optimized Marketing plans use Mathematical Optimization to tell you what marketing tactics to use and when -- all to maximize your impact on sales. These optimization models are customizable and comparable. You can run what-if scenarios and pick the best plan for your business. Imagine seeing what you could accomplish with $1M more in your budget?

WHAT-IF SCENARIO COMPARISON SCENARIO A: Current Budget $2.1M Budget Projected pipeline: $8.4M 3 campaigns optimized SCENARIO B: +$1M Budget $3.1M Budget Projected pipeline: $14.2M 5 campaigns optimized ★ PIPELINE IMPACT +69% pipeline RECOMMENDED TACTICS Paid Q1-Q2 Events Q2 ABM Q3-Q4 +Content Q2 +Nurture Q3

From attribution to optimization in one platform.

ORM connects your MAP, CRM, and cost data to deliver actionable marketing intelligence.

Connect your data1

ORM integrates with your MAP and CRM to connect sales opportunities with marketing engagement. Historical reporting right out of the box.

Measure what works2

Multi-touch attribution paired with cost analysis gives you true marketing ROI by campaign and channel.

Optimize your plan3

Mathematical optimization prescribes which tactics to use and when, maximizing your impact on sales.

Frequently asked questions

Attribution
How does ORM's attribution model work?+
ORM provides a weighted, account-based, multi-touch attribution model. We measure every touch on an account to know which ones created an opportunity and which helped close it.
Do I need to add tracking code to my website?+
No. ORM data mines your MAP to analyze and report on marketing engagement. This gives you historical marketing performance reporting without adding more JavaScript.
ROI & Optimization
Can ORM help if we don't have good cost data?+
Yes. ORM has a 3-step cost algorithm that helps you measure the cost of each marketing campaign, even if your cost tracking is incomplete.
What are optimized marketing plans?+
ORM uses mathematical optimization to prescribe which marketing tactics to run and when. You can build and compare scenarios with different budgets and headcounts.

Make marketing a revenue partner.

ORM connects attribution to optimization so your board sees marketing's true contribution.

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