So, you just discovered UTM parameters and want to use them immediately. Wait a minute though. First, check out our…
Tag: CMO
Best Practices for UTM Codes
How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones…
Seven Signs You Need Optimization
Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and…
The Ultimate Cheat Sheet on Marketing Analytics
The problem with marketing is perception. People perceive it as a field that relies only on creativity, gut-feeling, and intuition.…
Do You Want to Play a Game? Perfecting Your Marketing Budget
The Game of the Marketing Budget Do you want to play a game? If you’ve ever seen any of the…