So, you just discovered UTM parameters and want to use them immediately. Wait a minute though. First, check out our…
Tag: CFO
Best Practices for UTM Codes
How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones…
6 Metrics to Review in Your QBR
We’re approaching the end of the year and of the fourth quarter. Start preparing for your quarterly business review now,…
Seven Signs You Need Optimization
Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and…
10 Quick Tips for Sales Analytics
We all know that having sales analytics is important, but are you sure they’re applied properly? We’ve compiled a list…
Sales Budgets Simplified - Turnover and Ramp Time
Don’t Be Surprised by Your Sales Budgets Some people like surprises, some people don’t. Sales budgets, on the other hand,…
Annual Planning - Dead on Arrival
The end of the year is here, so the time for annual planning has begun. Or has it? If you’ve…
6 Critical Marketing Metrics Every CFO Should Know
Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when…
12 Critical Sales Metrics for CFOs
To increase your confidence and mitigate risk from your sales forecast, you need an automated way to track these 12…