OSM for CMOs
Measure your impact, Quantify your contribution, and Create your optimal marketing mix.
Measure your Leads
With OSM’s accurate, automated process of linking Leads to Opportunites, it tracks your Conversion Rates from Lead Creation to Opportunity Close and every stage in between.
Immediate Program Feedback
OSM provides you with immediate insight into how your programs are performing by providing accurate statistics on MQLs, SQLs, Wins created, and revenue generated for each program.
Optimal Marketing Mix
OSM’s analyzes how your marketing programs perform, predict how groups will complement each other, and prescribe the optimal mix of programs to maximize revenue.
Quantify Marketing Contribution
OSM measures the performance of opportunites that the marketing team creates and influences compared to those that are sales originated.