Month: September 2017

Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when…

Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.

Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data…

Your inbound SDR team is a key asset to your business. These are the people responsible for taking your precious…