Marketing Is an Investment As a CFO, you want to ensure that marketing investments lead to incremental revenue. That’s when…
Month: September 2017
Marketing Program Multipliers with Advanced Analytics
Combine the right marketing programs to boost your marketing returns. Association rules, an advanced analytics technique, will uncover these combinations.
22 Must-Have Sales Operations Metrics
Role of Sales Operations Every sales operations professional knows that data matters. The problem is, you’re not sure which data…
Everything You Need to Know About Inbound SDRs
Your inbound SDR team is a key asset to your business. These are the people responsible for taking your precious…